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Understanding what date labels mean

  • Use-by
    This is the key date in terms of safety - never eat products after this date and observe storage instructions. Check if the food can be frozen if you need to eat it at a later date. 'Use by' dates are usually found on chilled products such as cooked meats, soft cheeses and dairy-based desserts.
  • Best before
    'Best before' dates are usually on longer shelf life foods such as frozen, tinned or dried goods and refer to quality rather than safety. So, with these things, it's best to use your judgement. It should be safe to eat food after the 'best before' date, but food may no longer be at its best. One exception is eggs - never eat eggs after the best before date.
  • Display Until \ Sell by
    Date marks such as 'display until' or 'sell by' often appear near or next to the 'best before' or 'use by' date. They are used by some shops to help with stock control and are instructions for shop staff, not shoppers.

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