WASTE AWARENESS WALES CAMPAIGN RECOGNISED WITH AWARD

For the second year running, Waste Awareness Wales’ ‘recycle for Wales/ailgylchu dros Gymru’ campaign has been awarded a bronze award at the prestigious Cream Awards.

In a ceremony held in Birmingham, Waste Awareness Wales beat off stiff competition to clinch the accolade in the ‘Best TV campaign’ category and as Anna Richards, manager of Waste Awareness Wales, commented:

"These awards recognise creative excellence in advertising so I’m delighted that our campaign has impressed the judges for the second consecutive year.

"Our aim with the advertising campaign is to deliver some very important messages to the Welsh public. A lot of hard work goes into ensuring these adverts are not only informative but, importantly, appealing to our audience too.  The award is a testament to the high standards we’ve adhered to throughout the campaign."

The ‘recycle for Wales/ailgylchu dros Gymru’ campaign was launched in November 2004 and aims to increase public awareness of the need to reduce, reuse and recycle waste; and to encourage people to use their local recycling facilities.

Waste Awareness Wales works with Cardiff-based Golley Slater on the advertising campaign, and invests in public relations activity to promote a broader range of recycling messages to consumers in Wales.